Power Your Business Intelligence With Multichannel, Event-Level Data

Agencies and advertisers have spent considerable time, effort, and investment dollars building out propietary platforms and data models for optimizing media and creative strategies to deliver more successful campaigns that inspire and engage their audience. But aggregated data can only take them so far—and new restrictions on accessing user-level IDs or merging data sets across ad servers, DSPs, DMPs, SEMs, and even verification providers create substantal barriers to having a complete, unbiased picture.

Agencies and advertisers not only need access to their data, but they need access to it on their own terms—in the systems they choose, using the tools they see fit to best differentiate themselves from their competitors, and deliver better results.