What is a DSP? A demand-side platform (DSP) is an automated programmatic advertising platform where marketers can purchase and manage ad inventories from multiple ad sources. The main benefit is that you can manage all your digital ads across many networks on one interface.
We 3rd Party Ad serve all DSP media to supply you with independent, transparent and MRC-accredited stats.
All strategies uses a level of cookie less brand safety. Typical strategies we run in the DSPs.
Using AI Technology to reach the best users on the Open Exchange.
Retarget user using 1st Party Data from the Website or App.
Buying 3rd Party Audience data from Suppliers like eXelate, Bluekai, Lotame and our own inhouse curated Audiences.
Using Peer39 cookie-free technologies to target contextually relevant page content.
Creating Custom Keywords using Peer39 cookie-free technologies in order to target page content mentioning your Brand, Products, or your Competitors.
Using Foursquare to proximity targeting users.
TYPES OF MEDIA BUYING
- Real-Time Bidding (RTB)
- Private Marketplace (PMP)
- Preferred Deals
- Programmatic Guaranteed
TYPES OF CHANNELS
Dynamic Creative Optimization
In-banner with Video