Skip to content

Programmatic Advertising

Display Ads

What is a DSP? A demand-side platform (DSP) is an automated programmatic advertising platform where marketers can purchase and manage ad inventories from multiple ad sources. The main benefit is that you can manage all your digital ads across many networks on one interface.

We 3rd Party Ad serve all DSP media to supply you with independent, transparent and MRC-accredited stats.

All strategies uses a level of cookie less brand safety. Typical strategies we run in the DSPs.

Prospecting

Using AI Technology to reach the best users on the Open Exchange.

Retargeting
Retarget user using 1st Party Data from the Website or App.

Audience
Buying 3rd Party Audience data from Suppliers like eXelate, Bluekai, Lotame and our own inhouse curated Audiences.

Contextual

Using Peer39 cookie-free technologies to target contextually relevant page content.

Custom Keywords
Creating Custom Keywords using Peer39 cookie-free technologies in order to target page content mentioning your Brand, Products, or your Competitors.

Hyper Local
Using Foursquare to proximity targeting users.

TYPES OF MEDIA BUYING

  • Real-Time Bidding (RTB)
  • Private Marketplace (PMP)
  • Preferred Deals
  • Programmatic Guaranteed

TYPES OF CHANNELS

  • Display Ads

  • Video Ads

  • Social Ads

  • Audio Ads

  • DOOH

BANNER FORMATS

  • Standard banners

  • Rich Media

  • Dynamic Creative Optimization

  • In-banner with Video

  • Social Display

  • VAST In-stream

  • DOOH
Programmatic_ecosystem

Get in Contact

We are located in Greenpoint, 
Cape Town, South Africa. 

T: +27 82 778 5526
E: team@boxdigital.co.za